SAMADHAN brand has a loyal customer base established for three decades. SAMADHAN has travelled the world with its customers.

SAMADHAN Buttermilk masala, a digestive masala, has been in demand from countries like Canada, the USA, and the UK.

A trial export was done to New York, USA, in April 2011. Vijaya Foods has participated in a food exhibition arranged by IMFB Malysia in 2019.

Products appreciated were SAMADHAN buttermilk masala, cardamom powder, nut meg powder, and cuminseed powder.

An agreement was done to supply nut meg powder to Ukraine in 2018, and the products were approved.